KMTV (Cox Channel 5) is not renewing the contracts of primary news anchors Deborah Ward and Greg Peterson.
The decision was announced publicly to staffers at an all-station meeting Thursday afternoon.
Ward is expected to be seen one more time on KMTV in a taped story that will air next week. No mention of her absence was made on Thursday's 10 p.m. newscast, which Peterson co-anchored with Kerri Stowell.
Peterson will anchor his final newscast at the station tonight.
Journal Broadcast Senior Vice President for Television and Radio Operations Steve Wexler said the decision to make changes was not a sudden one.
"We've been working on this transition for some time, over several months," Wexler said Friday. "It was not a surprise to Deb or Greg, who deserve credit for taking the station a long way in their time here. They are consummate professionals and dedicated news people."
No other changes to the station's front-line talent (sports, weather) are planned, Wexler said.
KMTV has seen small increases in its Nielsen Media Research ratings since switching to an "Action 3 News" format in February of 2006. Wexler said he doesn't base long-term decisions, especially ones dealing with personnel, on any one single factor. He also said he has not yet received the November 2006 ratings report.
Team Was In Place For Five YearsWard and Petersen were very familiar to Omaha viewers. Including time spent interning at the station, Ward has been at KMTV for 26 years. Peterson was hired five years ago to replace Scott Coppenbarger. He previously worked at Omaha's KETV (Cox Channel 9) from 1992 to 1995.
On Dec. 18, 2001 - nearly five years ago to the day he was let go - Peterson appeared on "Todd and Tyler" on KEZO (92.3 FM) to announce he had been hired away from KTVI in St. Louis where he had been sports director for six-and-a-half years. He made his debut Dec. 30 in Pasadena, providing coverage of the Nebraska football team's trip to the Rose Bowl.
Ward, who is popular with viewers for her consumer reports, took the anchor chair following the dismissal of veteran anchor/reporter Loretta Carroll, who was let go Sept. 27, 2001, following 16 years at the station (13 as primary news anchor). She is married to KMTV investigative reporter Joe Jordan, who has also worked at the station for more than 20 years.
So was any thought given to keeping her on a reporting role?
"We did consider that, and discussed it with Deb, but ultimately decided it was best for all to move on with this plan," Wexler said.
Replacements Already Announced

Replacing Ward and Peterson are two journalists who are currently not primary anchors at their respective stations.
Carol Wang comes to Omaha from KXAS (NBC) in Dallas/Fort Worth and Carlo Cecchetto is currently working as a general assignment reporter at KFMB (CBS) in San Diego, Calif.
Dallas is the No. 6 market in the country, according to Nielsen Media Research, while San Diego is No. 27. Omaha is listed as the 75th largest market in the country.
According to her station bio, Wang contributes weekly health reports to the popular NBC 5 News segment "Commit to be Fit" and has worked as a print reporter and radio news correspondent. She has been at KXAS since October of 2001. Her first day at KMTV is expected to be Jan. 15.
Cecchetto is expected to start Jan. 8. The Honolulu, Hawaii, native has worked at KFMB since 2003.
His station bio says he is a USC graduate who is "a sports addict."
Wexler said there is no timetable for the new anchor team to make an impression on the ratings.
"Ratings are very much an imperfect science and take a long time to catch up with actual behavior," Wexler said. "Long term, our goal remains the same: to keep building a news product that is compelling and informative. We've been working hard on that goal since Journal Broadcast Group began operating the station just over one year ago."