Wednesday, December 27, 2006

Omaha World-Herald Subcribers Wonder:
Who Gets The Tip?

More than one Omaha World-Herald subscriber has e-mailed The Reader's Media Notes this week to ask how tips to World-Herald newspaper carriers are distributed.

Since the Omaha World-Herald eliminated carrier collections years ago, individuals who renew their subscription via mail have the opportunity to designate a "Tip for Carrier" amount on their renewal notice.

However, if a subscriber has a seven-day subscription that includes the weekday morning edition, they likely have two different carriers - one of whom is delivering the newspaper five days a week and the other two days (Saturday and Sunday). This led to the question of how the "tip for carrier" amount is split between the two carriers.

One reader said she phoned the World-Herald and spoke with a woman in the newspaper's circulation department who didn't know the answer, but "thought maybe it was split in half."

The official word on how the carrier tip is divided comes from Joel Long, World-Herald public relations director.

He says the newspaper's circulation computer system automatically splits the tip equally between the two carriers.

"If a reader wants to tip one more than the other they will need to tip the carrier directly," Long said in an e-mail.

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