Wednesday, December 20, 2006

World-Herald Reviewer Refers
To ESPN As 'Some Sports Channel'

Rocky BalboaIn a style that has become typical of the Omaha World-Herald when referring to other media outlets, reviewer Bob Fischbach uses the words "some sports channel" to refer to ESPN, the self-proclaimed "Worldwide Leader in Sports," rather than the specific network call letters.

In his review of the movie "Rocky Balboa," published in Wednesday's editions, Fischbach writes:

"Then some sports channel runs a computer simulation of what would happen if the Rocky of yesteryear fought today's heavyweight champ. Ego-inflated, undefeated Mason Dixon (Antonio Tarver) has 30 knockouts, but the crowd has turned on him - and so does the computer."

Nevermind that Fischbach provides greater details on such mundane other things as: the year the "Rocky" film franchise first made Sylvester Stallone a star (1976), Stallone's age (60), the year on the tombstone of his departed wife, Adrian (2002) and the description of the establishment Rocky owns (a "South Philly Italian family restaurant").

According to a Google search, more than 721 news articles on "Rocky Balboa" make reference to ESPN. Past World-Herald stories have made reference to "a local radio station" or "a local TV station" rather than specifying call letters.

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