KCTY (106.9 FM) is now "Power 106.9, Omaha's Hottest Jamz."
The change was made Friday at 3 p.m., when NRG Media pulled the plug on its "BOB FM" format on 106.9 FM and rebranded the Hip-Hop/R&B format of KLBR (97.3 FM) and its translator station, 107.7 FM. As of Friday afternoon, 97.7 and 107.7 FM were simultcasting KCTY's signal.
Of the former "Hot 107.7/97.3" on-air lineup of personalities, only three are listed on Power 106.9's new website: "Hot Boy" (9-10 a.m.), "Bizzy B" (10 a.m.-1 p.m.) and "Mista Soull" (6 p.m.-10 p.m.) No mention is made of "Russ Parr," "P Minor," "Big Alo," "Big Tigger," "Houston," "Pappa Gattor," "Walt Baby Love" or "Marcey Projex."
The station's "411" section reads:
"It was almost four years ago to the day that Hot 107.7 and 97.3 was born. One thing that held us back was power. We didn't have the power for everyone in the metro to hear what we were doing. It is a new day in Omaha - and as of now - we've got the power. Today, Hot 107.7 and 97.3 moves to 106.9 in honor of this new found power, we're introducing you to the new Power 106.9."
The station's on-line playlist includes music from artists such as E-40, Yung Joc, Lloyd Banks, Chop Suey, Lionel Richie, Shareefa, Manish Man and Johnta Austin.
NRG Media Vice President of Programming Mark Todd could not be reached for comment Friday afternoon. On Thursday, Todd said the BOB format was not resonating well with listeners and that Connisseur Media had taken out a permit to "construct" a new radio station on 107.7 FM.