Friday, August 18, 2006

WOWT UPN Re-launching Sept. 18
As Independent Station '6 2 0'

WOWT 620 LogoWOWT's digital station, UPN Omaha (Cox Channel 248), will re-launch and re-brand itself as "6 2 0" on Sept. 18, following the merger of the WB and UPN networks to form The CW.

WOWT-DT first launched last October. But when the two networks merged, broadcast rights were awarded to the local WB affiliate, KXVO (Cox Channel 11). KXVO's sister station, KPTM, is expected to launch the "My Network TV" network on a digital subchannel of its own later this fall.

Among the featured programs on the new 6-2-0 station will be "The Daily Buzz," a nationally-syndicated three-hour morning news program that uses the slogan "weather and news delivered with personality." The Daily Buzz will air from 6 to 9 a.m.

A locally-produced, half-hour evening version of The Daily Buzz called "The Omaha Buzz" will air Wednesday nights at 8, beginning Sept. 20. Produced by WOWT Promotional Director Vic Richards, the program will focus on restaurants, activities and events that appeal to the teen and 20-something crowd and other trends unique to the Omaha metropolitan area.

"We will take you inside to the hottest clubs and restaurants and give you the low down on the best music ... the places to be 24/7 and everything in-between," Richards said. "From nightclubs and bars to the hottest entertainment, 'The O Buzz' will be your backstage pass to Omaha."

4 comments:

Anonymous said...

6 2 0 == H 2 O


What on earth are you talking about????

Unknown said...

Unfortunately, there is no way to illustrate that "6 2 0" is akin to "H 2 0" when it comes to the look of the new station's logo.

My request for a logo for the new station has not been fulfilled at this point.

Anonymous said...

Independents have come and gone in the Omaha DMA market, Omaha is jut not a big enough city to carry advertising to fund an independent, after all the shows are not free, and WOWT 6.2 has to buy them.

May suggestion is WOWT 6.2 should air there News on One 24 hours replays of there news and make a local news channel with updated and the end of the half hour.

All the good independent programming is already owned by the CW and My TV, there is nothing left good for this Independent to buy.

Unknown said...

The new logo is now in place.