WOWT (Cox Channel 8) unveiled new music, a new graphics look and new music on its newscasts Thursday. The revamped image also extends to the station's website (the new look is seen at right above, with the old look below). The station's slogan of "Live, Local, Late Breaking." has been modified to "Live. Local. Breaking News." The slogan is similar to KMTV (Cox Channel 5), which advertises itself as "Action 3 News" with "Breaking News." and "First Warning Weather."
Among the more noticeable changes is a cleaner look for a "story slug" bar, which provides the viewer with an overall "theme" or "title" of the story they were viewing. The lower-third chyron no longer extends to the bottom of the screen, allowing viewers to see more of the video.
The old weather graphic look (left) and new (right).
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