Omaha's second Spanish-language format radio station launched on Wednesday on KYDZ (1180 AM).
"La Bonita" will air a carefully-selected blend of music from Mexico and other Latin American countries played in the 70s and 80s, according to NRG Media Omaha General Manager Ken Fearnow.
"The US Hispanic population is growing rapidly," Fearnow said. "Spanish-speaking radio stations are impacting communities nationwide and we believe the Omaha Hispanic community is underserved by radio. That is why we've chosen to go in this direction."
Listeners can expect to hear Latin American artists such as Juan Gabriel, Vicente Fernandez, and Yolanda del Rio singing with Mariachi.
Before Wednesday, KYDZ had been simultcasting Radio Disney programming from 1020 AM. The FCC license for KYDZ expired Feb. 28 in exchange for NRG Media's expanded band allocation for KOZN (1620 AM).
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