Omaha's Journal Broadcast Group is going to great lengths to boost the ratings of its top Omaha radio property and its only television station.
Since the May TV "sweeps" period began April 27th, one or more of the on-air news talent at KMTV (Cox Channel 5) have been regular "guests" on Journal-owned radio stations (KEZO, KSRZ, KQCH, KKCD, KOMJ, KBBX and KXSP). The cross-promotion is new to the Omaha market, with no other radio or television station ownership group having dual ownership across mediums.
At the same time, KEZO (92.3 FM) is offering a pricey reward for listeners who are tuned in during the current Arbitron spring ratings period. Each weekday morning, Todd and Tyler share a line of lyrics from a "Everywhere That Rocks Artist." When the song lyric is played later that day, the 92nd caller is offered a chance to correctly identify it. Each of the five qualifiers is eligible to win one of three trips to see a concert halfway around the world.
One of these three concerts is a package of tickets, airfare, hotel, travel transfers and trip coordination to see a Rolling Stones concert in Amsterdam. According to www.rollingstones.fanasylum.com, the retail value of a nearly identical prize package is $1,875. KEZO is offering trips to see Pearl Jam in Dublin and KISS in Tokyo, along with the Rolling Stones' concert in Amsterdam.
2 comments:
You mean that Z92 may actually have to get off of their behinds and try to program a station or bribe listeners to listen to them during the rest of the day? They've been mailing it in for 6 or 7 years now...hmmmm could something be "BREWING"?
I don't know that much about the ratings, but today I was listening to 96.1 and they mentioned the new ratings anaylsis saying something like they play 800 more hours a week compared to any other rock station in town. 92.3 has Todd-N-Tyler on for 4.5 hours in the morning and a replay at night, of course 96.1 is going to have more "hours of rock" if they don't have a morning show that draws ratings. Like I said, I don't really know much about it, (nor really care, either for that matter) but it seems just common sense that they would have "more rock" than any other rock station in town. That's not that great of a claim.
I listen to both. Rock music is rock music, I don't care where I get it from.
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