Just in time for the May "sweeps," KXVO (Cox Channel 11) is relaunching its 10 p.m. newscast Monday with a fresh look.
According to News Director Allen Beckner, a virtual set will replace the flat screen TV and logo background currently seen on the "KXVO15 10:00 News." The new look also brings a change in "attitude," Beckner said.
"The KXVO15 10:00 News has always been more of a news magazine," Beckner said. "The new format will reinforce that."
Included in the new format is a news update segment delivered from the KPTM (Cox Channel 10) news desk, utilizing that station's anchors. Beckner said KXVO has not tried to hide the fact that both stations work together.
KPTM will also have a fresh graphics look, Beckner said, beginning with tonight's newscast.
Beckner also said there is still nothing official to report on the possibility of "Beauty and the Geek" host Brian McFayden joining the KXVO newscast. McFayden had a one-night tryout in March.
"I hope to have Brian on board, but it's still not a done deal," Beckner said late Wednesday afternoon.
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