The 30-second advertisement for Omaha-based InfoUSA's "Sales Genie" was the least popular Super Bowl commercial, according to USA Today's annual "Super Bowl Ad Meter."USA TODAY assembled 238 adult volunteers in Houston and McLean, Va., and electronically charted their second-by-second reactions to ads during the Super Bowl. Fieldwork Phoenix and Shugoll Research chose the volunteers, who used handheld meters to register how much they liked each ad. A computer continuously averaged the scores. Scores are the highest average for each ad.
Commercials for Anheuser-Busch's Bud Lite ranked in seven of the top 10 spots, with the fourth-quarter spot "Crabs worship Bud ice chest" being the most popular.
InfoUSA's commercial featured a breathless blonde whose runs up to a guy in an office and asks breathlessly if she can go for a ride in his new sports car. As he goes through the office, others fawn all over him. He finally reveals his secret: He uses some kind of sales database because people who work hard are fools, and he works "smarter," not harder.
The ad was conceived and produced in-house and is posted on the company's website. One blogger called it "a simultaneously insult to intelligence, blondes, women, sales people and people who work hard."
5 comments:
BAD commercial. Why did they go in-house when Bozell, Bailey Lauerman, etc. are in their backyard? See what happens when you don't spend the extra $?
As someone that is in marketing I see this all too often. Everyone thinks they know marketing, that apparently it is so easy. sSo Vin Gupta thinks he can write a commercial and it turns out like this.
Leave the marketing/advertising to those that know.
Commercial may not have been great, but the outcome apparently was... I read that they got 10,000 applications to the website. Don't know if that means people paid or signed up just to get their free stuff.
Not bad out of what, 27 million viewers?
As one who worked at Bozell years ago, you don't WANT Vin Gupta as a client. Seriously, he wanted us to do an annual report that would double as a sales brochure, complete with models and fake testimonials.
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