What kind of dirt does Scooter's Coffee owner Don Eckles have on the Omaha World-Herald?How else do you explain five front-of-the-World-Herald-Business section feature stories on the local coffee company in the past four years? (And that does not count the other half-dozen stories about coffee in the Living and Business sections since 2002 which prominently mention Scooter's.) Even one of Omaha's most successful, home-grown businesses, the Nebraska Furniture Mart, hasn't been afforded the same privilege.
The most recent of the Scooter's stories appears in today's edition of the World-Herald. For those of you keeping track:
Nov. 7, 2006 (432 words):
"Serving up a hot cup of success"
Aug. 24, 2005 (536 words):
"Scooter's gets new look with newest store"
Oct. 2, 2004 (569 words):
"Scooter's has found recipe for success"
March 11, 2004 (698 words):
"72nd & Dodge: joe to go, go, go, go, go"
Nov. 27, 2002 (1,013 words):
"Omaha company isn't afraid of the giant; Scooter's brews regional java"
Take consolation in the fact that the articles are getting smaller...
3 comments:
It's because they have the most amazing coffee ever!
Did Scooters always get this attention even when Mr Freeman owned the chain, or just after the new guy took over?
"elite-owned OWH"?
It's pretty well-known that the ol' OWH is employee-owned. In fact, it is the largest employee-owned paper in the country.
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