Monday, November 13, 2006

Rating Coverage of the Big Red

The Reader's Media Notes reviewed late-evening newscast sports coverage of the Nebraska-Texas A&M football game Saturday.

KPTM
MarlonThe Game Plan: "The N Zone"

Quotable: "Woah baby! That's all I gotta say." - Sports Director JJ Davis.

The Big Play: Highlights off the top of the newscast were cut from video shot at the game and not pulled from the ABC Sports broadcast.

Extra Point: The highlights package revealed that it was KPTM photojournalist Jason Pressler who was knocked over on the sidelines by Texas A&M running back Mike Goodson.

Turnover: Though it was teased three times, complete Husker coverage did not air until 39 minutes into the newscast - seemingly an odd time slot for a sports segment compared to weeknights.

Overtime: Though not part of its Husker coverage, a KPTM camera got a rare behind-the-scenes glimpse at UNO Coach Pat Behrns' pre-game lockerroom speech.

Time of Possession: 64 seconds of highlights off the top of the newscast. 2:50 of highlights in main sports. Total coverage: 8 minutes.


KETV
SteveThe Game Plan: "The Big Red Zone"

Quotable: "Tackling is disallowed on the play." - Weekend sports anchor Matt Schick.

The Big Play: Schick's clever quips during the highlights included an emphasis on Barry Turner's block of a Texas A&M field goal, a pivotal play that cleared the way for Nebraska's comeback.

Extra Point: Sports Director Jon Schuetz reported live outside Kyle Field, allowing Schick the opportunity to question him about how well the Huskers handled the Aggies' rowdy crowd.

Hustle Award: Schuetz's analysis piece included sound from Zac Taylor, Bill Callahan, Jay Moore, Tierre Green and Maurice Purify.

Turnover: A video montage to open the newscast, set to Rob Thomas' "This is how a Heart Breaks" seemed out of place after Nebraska came back to win in the final seconds.

Overtime: Schick plugged his blog, which featured more than a half-dozen entries related to Saturday's game.

Time of Possession: Ten minutes of coverage off the top of the newscast, including 2:20 of highlights and a 2:00 analysis piece by Schuetz.


KMTV
ZacThe Game Plan: "Big Red Now" Report

Quotable: "The sun goes down, the lights go on and Zac Taylor heats up." - Weekend sports anchor Matt Seigel.

The Big Plays: No footage from ABC Sports was used for any highlights. "Big Red Now Notes" were well-researched and included more information than just key statistics.

Extra Point: Photojournalist Pete McIntyre's field-level shot of Jovorskie Lane's 44-yard halfback bomb to Chad Schroeder, which showed just how marvelous a pass it was.

Hustle Award: KMTV was the only station to air post-game comments from Texas A&M Coach Dennis Franchione.

Turnover: The screen went to black between highlights and post-game reaction.

Armchair Quarterback: Why open the sports segment with a full screen graphic of the final score, rather than video?

Crowd Noise: Music playing beneath the highlights was almost too soft to be heard.

Time of Possession: 45 seconds of highlights four minutes into the newscast, 2:25 of highlights in the main sports cast, as well as a 1:45 analysis piece by Sports Director Travis Justice. Total coverage: 9 minutes.


WOWT
BillThe Game Plan: "Big Red Extra"

Quotable: "Nebraska had their (sic) hands full." - News anchor Jaime McCutcheon.

The Big Play: Sports Director Dave Webber did his standup in the same part of the end zone at Kyle Field where Maurice Purify made the game-winning catch.

Extra Point: A continuous scroll of game statistics during the opening highlights segment.

Armchair Quarterback: If the No. 1 station only delivers six minutes of Husker coverage, is that all Nebraska fans want?

Crowd Noise: Music adds a nice touch to weekend sports anchor John Chapman's otherwise monotone delivery.

Time of Possession: 1:57 of pre-voiced over highlights off the top of the newscast, as well as a 3:25 analysis piece by Sports Director Dave Webber. Total coverage: 6 minutes.

10 comments:

Anonymous said...

Nice breakdown, thanks....

Anonymous said...

Matt Schick's "Schtick" gets old and wears on you after a while. Kind of reminds me of Dr. Dave Eisner when he did weather in Omaha 25 years ago. He always tried to be too cute......

Anonymous said...

Nice work on the coverage. For supposedly being the number one station in Omaha, John Chapman does absolutely nothing for WOWT. They really need someone different in that slot.

Schick said...

I agree with Anonymous #2.

His "Schtick" wears on me, too.

Regards,
Matt

Anonymous said...

At least Matt can poke fun at management dicatated website fluffing.....

Anonymous said...

Couldn't "This is How A Heart Breaks" refer to the heart-breaker suffered by Texas A&M? Sean, don't be so Nebraska-centric.

Anonymous said...

I agree that, on occasion, Matt Schick can go a little overboard with being clever, but at least he's having fun with it. In fact, he is the ONLY sportscaster in Omaha to even exhibit any real personality (there are a couple of others who try but fail miserably). He's more entertaining (and informative) than any of the regular weekday sports anchors in town. In this day when bland, banal and boring is the norm, Schick brings in a refreshing approach to this market. He's by no means perfect, but then again, who is? At least he isn't another J.J. Davis or Travis Justice--thank God!

Anonymous said...

Nice post Matt !

Anonymous said...

Remember the good ol' days with Wayne Dzubek and Jim Kelter?

Anonymous said...

Matt Schick is just a young whippersnapper who thinks he knows it all