The Omaha World-Herald's Freedom Center print production facility will be featured as apart of a commercial for a popular heart medication, according to Editor & Publisher magazine.In the 60-second spot, according to information supplied by press maker MAN Roland Inc., atherosclerosis suddenly stops an editor, who appears to be running the pressroom. Thanks to Bristol-Myers Squibb/Sanofi Pharmaceuticals' anti-platelet-clotting medication, however, the editor gets the paper printed and out to readers.
Omaha World-Herald Public Relations Director Joel W. Long said a day of taping was done "on and around" the paper's three MAN Roland Geoman presses in August. In one shot, the actor-editor pulls a freshly printed copy. In another he oversees printing from a press platform.
Long said the Freedom Center was chosen after the ad agency searched sites "throughout North America and Europe." He said client, agency, producer, and director were all "thrilled with the ease of filming" - a result of the building's design, which allows "extensive camera and lighting set ups" without disrupting production.
In fact, the newspaper's agreement with the film crew required uninterrupted printing to meet deadlines, which worked because the commercial required a pressroom printing live papers.
The World-Herald is not identified in the ad, but Long says the industry should benefit from the presentation of "a hard-working staff and state-of-the-art presses producing a great paper."
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The World-Herald is not identified in the ad, but Long says the industry should benefit from the presentation of "a hard-working staff and state-of-the-art presses producing a great paper."
Does this mean they are doing some contract printing for others?
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