Omaha Remains 75th Largest DMA

The Lincoln/Hastings/Kearney Designated Market Area (DMA) dropped one spot for 2007, according to new figures released by Nielsen Media Research.

Lincoln/Hastings/Kearney will be the 104th largest DMA in the country for 2007, with 275,970 TV homes. Omaha remains the 75th largest DMA (403,560 TV homes), while North Platte also retains its position as the second-smallest market in the country (15,480 TV homes).

DMAs are used by Nielsen to identify TV stations whose broadcast signals reach a specific area and attract the most viewers. A DMA consists of all counties whose largest viewing share is given to stations of that same market area. Non-overlapping DMAs cover the entire continental United States, Hawaii and parts of Alaska. There are currently 210 Designated Market Areas.