Nielsen Media Research has released the Omaha market ratings for the July measurement period (June 29-July 26).The Reader's Media Notes will be providing a station-by-station overview of the results.
The July "sweeps" are the third of four Nielsen measurement months. The November ratings period runs Nov. 2-29 and is considered the second most important "book" after May.
1 comment:
I saw yesterday that KETV is claiming to be most watched at 5, 6, and 10 with the disclaimer at the bottom of the screen saying (Adults 25-54, Nielsen 7/06).
I'm sure WOWT will still tout the number 1 claim because they don't clarify which
viewer group in their promotions.
I wonder if KMTV will ever be number one in any group?
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