Tuesday, April 11, 2006

KETV.com Is Top Choice For Omaha News Online

The recent surge in viewership KETV (Cox Channel 9) has enjoyed is not limited solely to its newscasts.

According to Nielsen Media Research/NetRatings statistics, more people visit KETV.com than any other Omaha news website.

KETV.com logoFor the month of March, 393,000 visitors viewed content on the ABC affiliate station’s website. That’s nearly 175,000 visitors more than the Omaha World-Herald newspaper’s website, Omaha.com.

“We are very excited by this information” said Shiloh Woolman, Managing Editor for KETV.com. “KETV is working very hard to provide the best local news coverage, and KETV.com is one way we deliver on our motto of 'more complete coverage.' One of the ways we are doing it is by providing live, streaming video of important and breaking news.”

KETV has also experienced significant gains in viewership for its newscasts. (A story coming Friday to The Reader’s online Media Notes column will provide more details.)

In comparison against its television news counterparts’ websites, Ketv.com has triple the viewership of WOWT.com (107,000 viewers) and Action3news.com (30,000 viewers), according to Nielsen. KETV was also first in online viewership in February, besting Omaha.com by 36,000 viewers.

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