According to Amazon.com's "Alexa" Internet traffic-ranking site, KETV.com and Omaha.com rank as the No. 1 and 2 most-visited Omaha "News and Media" websites.
Alexa provides a search powered by Google, and a directory from the Open Directory Project (ODP). Alexa's toolbar "phones home" website traffic details to its servers so Alexa can keep track of site popularity and surfing habits. Directory listings can be ordered by popularity, user rating or alphabetically.
According to Alexa's free data, here are how Omaha TV websites rank as of April 20:
The top 10 of the Omaha "News and Media" category looks similar:
1. KETV 7
www.ketv.com (Traffic Rank: 21,941)
2. Omaha.com
www.omaha.com (Traffic Rank: 19,143)
3. WOWT 6
www.wowt.com (Traffic Rank: 78,292)
4. KPTM 42
www.kptm.com (Traffic Rank: 200,257)
5. KFAB 1110 AM
www.kfab.com (Traffic Rank: 221,057)
6. KMTV 3
www.action3news.com (Traffic Rank: 465,428)
7. KGBI (100.7 FM)
www.kgbifm.com (Traffic Rank: 1,158,570)
8. KCRO (660 AM)
www.kcro.com (Traffic Rank: 3,579,429)
9. Her Home Magazine
herhomemagazine.com (Traffic Rank: 1,338,157)
10. The Reader
www.thereader.com (Traffic Rank: 1,466,943)
Alexa's traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users. It is a combined measure of page views and users. As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.
The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).
On April 11, The Reader's online Media Notes column wrote how Nielsen Media Research/NetRatings statistics showed more people visited KETV.com than any other Omaha news website.
One week later, WOWT News Director John Clark questioned KETV’s claim that its website had three times more unique viewers, citing statistics generated by the station's Internet provider.
In the same story, Nielsen Research/NetRatings disclosed that visitor counts for both Ketv.com and Omaha.com did not meet the minimum sample size standards for reliable measurement. Two other local media sites, WOWT.com and Action3News.com, had insufficient sample sizes for reliable projection of any audience size, Nielsen NetRatings said.
KETV Creative Services Director John Livingston issued a response Thursday, saying Nielsen/NetRatings is the only third-party company KETV subscribes to that generates reliable, accurate and competitive data about local news websites. But even it is not without its flaws, he pointed out.
"The methodology they use leads to under reporting for all local news websites," Livingston said. "In fact, the 393,000 unique visitors in March reported by Nielsen/NetRatings is less than half of the number reported to KETV by WebTrends, a service all Hearst-Argyle stations subscribe to."
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